Website maintenance is something many small businesses overlook once a website is launched.
Many businesses aim to have a website presence but overlook the upkeep and as to why a website need maintaining.
We totally understand that making a living is critical to many businesses and “Time” to maintain a website is not always available.
Why you should undertake regular Website Maintenance
Consider this scenario…
You take your car into a field and leave it for a year! – When you get back to it would you expect it to function fully? – It would certainly have a flat battery, be un-serviced, no mot and might even have been vandalised!
OK – a bit extreme but websites are no different!
Without regular maintenance it won’t be shiny shopfront for your business as it once was and will become more and more vulnerable to brute force hacking.
Basic Website Maintenance
The basic maintenance needed is as follows.
During maintenance, your website’s framework or platform would be updated (subject to updates available).
Updates fixes and security patches are available for many website platforms (WordPress etc) that reducing the risk of bots and hackers hacking and damaging your site.
A critical need for any website. Should anything happen with your site (hacked for example) and requires a restore, then you should have a recent backup in place
Part of any website maintenance would include checking for any errors or broken links.
When broken links are left for a long period of time, they can become harmful and even start to reduce your search engine ranking position.
Regular maintenance would ensure your site is healthy when crawled by search engine algorithms.