Business Benefits of a CRM system
During our working day we have a lot of interactions with customers and suppliers, you would use some form of accounting software to manage your invoices and purchases but what about all the additional data you collect. Contacts, emails, tasks and notes etc.
A Customer Relationship Management (CRM) system is an online (or locally hosted) system designed to help businesses manage and analyze customer and supplier interactions although, its primary objective is to improve relationships with customers, enhance customer retention, and drive sales growth. By centralising customer information, a CRM system allows businesses to streamline processes, gain insights into customer behavior, and personalise their communication. This results in more informed decision-making and increased efficiency in sales, marketing, and customer service functions.
What does a CRM system do?
A CRM system enables companies to track interactions with their customers, whether through phone calls, emails, social media, or face-to-face meetings. The data it generates provides a comprehensive view of customer preferences and history, helping businesses to tailor their approaches and address specific needs.
Moreover, CRMs can automate various tasks, such as sending follow-up emails or scheduling appointments, which allows employees to focus on more strategic activities and foster deeper customer relationships.
CRM Integrations
Additionally, modern CRM systems often integrate with other business tools, such as marketing automation software, accounting platforms, and project management applications.
This connectivity enables businesses to create a seamless flow of information and enhances collaboration between departments. By harnessing the full potential of a CRM, businesses can not only enhance customer experience, but also gain a competitive edge in their market by leveraging data-driven insights to inform their strategies and drive growth.
How much does a CRM system cost?
There are many varied platforms available and it’s advisable to shop around and maybe try a few demos to see if a system fits your business needs. Some CRM systems are created sector specific (Estate agents, Propery lettings etc.) but in the main carry many standard features that any business would benefit from.
Some providers charge a monthly fee per user (amount of people using the system) but there are a few very good FREE systems available such as;
EspoCRM: https://www.espocrm.com/
Suitecrm: https://suitecrm.com/
Additional free online systems are available but with limited usage before you you are encouraged to buy premium features.
Need help setting up a CRM?
Here at Inline data, we are well versed in CRM’s (we use our own CRM inhouse) and happy to discuss, deploy and set up a system should you feel your business would benefit from having a system in place. Should you need assistance, advice or just a chat don’t hesitate to contact us or call us on 01623 592692
