Does Blogging benefit my business?

Does Blogging benefit my business?

Blogging has been around for years and still plays a major role in exposure for businesses in terms of keeping visitors and website users up to date with current news and activities.

It is important for a business of any size to create, develop and maintain a consistent presence online to communicate with their current customers but also to attract new ones.

Keeping People Informed

Regular blogs and news articles on your website is one of the most effective ways to connect with your visitors, customers and potential customers as it increases brand awareness and provides useful content to your target audience.
And one thing Google likes –  it’s answers to questions people are asking.

Search Engine Optimization

Blogging is a free and a very effective tool for driving traffic to your website. All the major Search Engines (GoogleBing etc) are constantly searching new content to index, and generating a informative blog or news article provides them that.

Additional Marketing Benefits

Blogging attracts customers by creating valuable content that is tailored and personalised and provides value to your audience.

It is a less intrusive and distant approach because it allows you to solve problems people are already searching solutions for and, as a result, improves your chances of acquiring customers.

Increase your Brand awareness.

Awareness of your brand can really determine the success of your business. Creating blogs allows your brand to express a more personal, human side of your business.

If you want to improve SEO on your website, develop and grow your marketing and increase your online exposure, then you need to include consistent blogging as part of your business strategy.


Many businesses however fail to spare time to this area of exposure and suffer reduced traffic as a result. But we cannot stress the importance of blogging and ensuring its done regular.

If you need help with blogging or require advice please contact us on 01623 792421

Happy Blogging,

The Inline Data Team